August 25, 2008

Too Many Choices

Filed under: Noah's Posts

Convincing people to act can be troubling, but your certainty can pay off. Contrary to what you might expect, choice actually makes people less likely to act, less satisfied with their selection, and less able to remember where they put their car keys. (Okay. Maybe not that last one.) There are many serious explanations for this as well as poetic. If you want real proof of this call your spouse and tell him/her that you want to go out to eat. Then give 10 options of places to go. You will very likely be met with aggravation and resistance. Alternatively, call and offer two choices. The reception is likely to be much warmer.

I think that a childhood lesson comes in handy here. I learned early in life that whether or not I know what I’m talking about speaking with authority convinces people. So next time you wish to get someone to act, don’t offer 10 choices with uncertainty - try just 2 with confidence. And if that doesn’t work, try repeating the options 3 times.

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