Did you see the latest rave for Avatar? Or the one that wasn’t quite so giddy?

What about the news of the 6.1 aftershock in Haiti?

How about the latest corporate memo on security?

You receive too many emails. The web draws you in and keeps going forever. At home the TV has seemingly endless options to occupy you. There is a never ending supply of distraction in your life.

Everyone living in the information age society has a job in common. If you are an executive or a programmer or a marketer or a stay at home parent, your primary responsibilities all share this – your performance depends on the speed with which you discard non-essential information.

Get rid of the memos. Turn off the TV. Delete the joke email without reading it. Choose not to read the article your friend sent to you. Refuse to click another link.

Of course, there are some things you do want to read. Some people you should trust when they tell you you absolutely must check out this website (and this one and this one) or video or picture.

Did you click through? If not, you just might be a better person for it.