Erin and Jeff are getting married. As most couples do, they wanted to make sure that people saved their wedding date on their calendars. So they sent out a save the date . . . video. And not just any video – an awesome, movie trailer, mashup video with clips from tons of your favorite movies along with sub-titles that I assume are meant for the Wong side of the family. Here’s the video.

[Sorry, Erin and Jeff pulled the video. You can try this one instead. Not amazing the way Erin and Jeff were, but it makes the point.]

So other than being pretty cool, what does this matter for the likes of you and me? More and more this is a video world. And the technology is breaking down any excuse you may have for not using video. My guess is most people reading this blog own a digital video camera. If not you can buy a flip video cam for under $200 or a webcam for under $50. So video is cheap, but where should you use it?
* Resumes
* Business Proposals
* Thank You Notes
* Holiday Cards
* Electronic Introductions
* Pitching a New Idea to the Boss
You name it. Video makes a presentation stand out. You don’t need Erin and Jeff’s editing talent. With almost no experience I put this video together for the launch of Be the Hero. The editing process probably took about 90 minutes.

[youtube=http://www.youtube.com/watch?v=jikgDCaQyS8&color1=0x5d1719&color2=0xcd311b&hl=en_US&feature=player_embedded&fs=1]
I welcome you to write a comment on this post. Even better, post a video. Which one will we all take more notice of?