What’s An Invasion?
It’s out in Japan and will arrive soon in the US – billboard advertising that includes a camera that scans your face, determines your gender and age, and then tailors its message to you. It also keeps track of how long you stay to watch the message.
You can see news accounts of this new technology ranging from standard news reporting to harshly critical.
Reminiscent of the advertising in the movie Minority Report, this system doesn’t identify you as an individual . . . yet. But once these billboards have become standard and as identification software improves, why wouldn’t advertisers try to identify us individually?
And then what?
Is this plain awesome? You get ads specifically tailored to your buying patterns and engineered to entertain you.
Or is this just awful? Big business is that much more aware of where you are and what you are doing with databases for sale to the highest bidders.
What do you think?
YOU'RE ADDICTED TO YOU
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