THE BOOK:
What It's About
The Myth: Change Is
a Matter of
Willpower
Most people believe
that if people want
to make significant
changes in their
lives, those with
greater willpower
will be successful.
Those who fail do so
because they lacked
something
internally. They
just didn’t have the
drive or conviction
to see their efforts
through.
The Real Problem:
People Don’t Know
How to Change
We are constantly
bombarded with
recommendations on
what to change, but
we are never really
taught how to make
difficult changes.
We are told what we
should change by
friends and family,
bosses and
coworkers, magazines
and TV shows, but
then we are left
without guidance.
Once we know what
results we want, how
do we go about
ridding ourselves of
the bad habits we
have accumulated
over the course of
our lives, and how
do we replace those
old behaviors with
the new, superior
ones? You’re
Addicted to You not
only helps you
identify what change
or changes you want
to make in yourself,
it then answers the
question of “how?”
People want to
change. They want to
be thinner,
healthier, more
considerate of
others, or more
diligent. They want
to be better
parents, spouses, or
leaders. People
sincerely want to
change, and they
frequently even know
what they want that
change to be. They
just don’t have a
process to guide
them through their
change.
The only advice most
people get when they
are having
difficulty changing
is, “try harder.”
The Solution: Use
the Techniques of
Trained
Professionals
We are all capable
of changing
ourselves. You’re
Addicted to You
gives you a concrete
process with nine
clear steps to make
your change. These
steps come from Noah
Blumenthal’s
educational and
professional
experiences.
As an undergraduate
student in
Psychology and then
as a graduate
student in
Organizational
Psychology Noah
studied personal
change and
resistance and
learned how a clear
and effective
process could
greatly improve an
individual’s ability
to change. As an
executive coach, he
developed these
processes and helped
hundreds of
corporate clients,
business owners,
salespeople and
various individuals
make difficult
changes. He has
enabled his clients
to make changes to
the effectiveness of
their communication
and relationships,
the control they
have over their
emotions, their
leadership style,
and many other
areas.
You’re Addicted to
You shows you how
ingrained behaviors
act very much like
addictions. Being
addicted to your
behaviors doesn’t
make you a bad
person. You may be
an exceptional
parent, spouse,
manager, or leader,
but even the best
will sometimes
struggle at getting
better. We all have
something we could
change to make
ourselves happier,
more effective and
more fulfilled in
life and in work.
The concept of
addiction is
important, because
it puts personal
change in a new
context. It honestly
states how difficult
change is, and gives
a real path to
create that change.
You’re Addicted to
You provides a
process for
self-transformation.
Just think what you
could do with a
system that guides
you to identify
valuable changes you
need to make in your
life, make those
changes effectively,
and sustain them
over time.
In the words of the
author:
“Anyone can change.
I wish you luck in
making your change
journey exciting,
rewarding, fun and,
most of all,
successful.”
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