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Authored by Leading Principles President Noah Blumenthal.


At the crossroads of eastern philosophy, cognitive psychology and neuroscience, Be the Hero provides a highly accessible path to practices that have changed readers' lives all over the world.


  • Wall Street Journal Business Bestseller
  • Amazon #1 in Business, Self-Help, Success
  • Axiom Silver Medal for Best Business Fable​
  • Author Noah Blumenthal named by Leadership Excellence Magazine one of the Top 100 Minds in Personal Development
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